Marketing Automation

Do you want the flexibility of hosting Mautic yourself, including full access to all the plugins, webhooks and the API? Are you affected by the recent pricing changes at Mautic.com (a.k.a. the Mautic Cloud) where the Mautic Pro plan is…

The humble form is at the heart of any digital lead generation campaign. To turn your lovely website visitors into leads, you need to obtain their contact information, usually their email address but sometimes also their phone number. Marketers have…

Webinars are a tried-and-true method to move prospects further down your B2B marketing funnel. Humans are more engaged by video content, compared to text and other mediums. Webinars, also known as webcasts, are delivered live and may incorporate interactive components…

Online advertising is one of those things that’s easy to do, but tough to do well. Anybody with a credit card can open an AdWords account and launch their campaign overnight. In fact, Google has an AdWords Express option, which…

Email marketers are always watching their deliverability rates, or the flip side, bounce rates to closely monitor the health of their campaigns. Building, testing and sending marketing email is a basic function of any marketing automation platform. Companies who don’t…

In our previous post, we described how open-source marketing automation can help marketing departments free up budget for campaign production and promotion activities. We wanted to break down the costs associated with implementing an inbound marketing strategy further. Inbound marketing…

As a marketer, you probably agree that there are too many expenses chasing after your limited marketing budget. Maybe you’ve even had to shelve projects or revisit marketing investments such as new software, ad spend or employees later due to…

In the startup world, an experienced founding team is said to be one of the most important factors predicting a venture’s success. If you haven’t heard of Mautic already, it’s an open-source marketing automation platform that’s taking on established competitors…