Why Use Mautic To Augment Your Existing Marketing Tools?
Here are real doubts that managers and VPs of marketing had before they chose Mautic as their marketing automation platform.
Email marketing – I already send emails with MailChimp, Constant Contact or similar email service providers.
Traditional email services are good for sending out static emails such as newsletters, but don’t take into account the individual interests of your contacts. Win customers with the right content at the right moment, using Mautic features including dynamic content, campaign decision & condition logic.
Landing pages – We have a team who builds landing pages for us on our WordPress or Drupal powered website.
Couldn’t you achieve a shorter turnaround time if marketing could launch campaigns without relying on IT? Let your creative juices flow with Mautic’s drag-and-drop editor. Don’t let technical challenges get in the way when you want to tweak your design or run an A/B test.
CRM – We set up web-to-lead forms that bring people directly into our Salesforce, Sugar or SuiteCRM database.
Your marketing and sales databases are different, so use the right tool for the job. CRM is generally for facilitating one-to-one communication with leads who are in a sales cycle. Marketing automation is better suited towards nurturing top and mid-funnel leads with campaigns you can execute at scale, yet feel individualized.
Analytics – Doesn’t Google Analytics already tell me what webpages users are looking at?
Google Analytics only provides aggregate data, not detailed tracking at the visitor level you can use to profile and segment your visitors. In fact, the Google Analytics TOS prohibits you from collecting users’ personally identifiable information using their service.