Mautic is an open-source marketing automation platform that can completely transform the way you do marketing & sales, if you know how to use its full capabilities. Many business owners and marketing professionals approach us about using Mautic to solve a specific problem, such as sending list email or creating contact forms. More often than not, by the end of our conversation these folks are also excited about using Mautic to:
- Score and segment leads based on demographic and behavioral data
- Turn browsers into buyers using a triggered campaign that automatically emails leads when they download high-value content or visit a key page, such as pricing
- Email, tweet or sync leads to your CRM when they reach a pre-defined lead score threshold or visit a specific URL on your website
- Empower their sales team with the information they need to have a productive conversation with leads sourced/touched by marketing
Using marketing automation can significantly reduce the manpower you need to follow up with prospects one-on-one, while still having a personalized touch. With the real-time intelligence that Mautic gathers on your website visitors and email subscribers, you can fine-tune your communications based on your prospects’ needs, interests and readiness to buy. Your sales team can recapture the time they previously spent doing follow-ups and put it towards prospecting, discovery calls and closing sales instead. Mautic is a tool that both your marketing and sales team will love.
Smarter Email Marketing
Traditional email marketing tactics, such as monthly newsletters and e-blasts speak to your contacts with a one-size-fits-all approach. At best, you had a couple of different segments like leads, newsletter subscribers and customers. It’s all about personalization nowadays and with Mautic, you’ll be able to send your subscribers more engaging emails with autoresponders, dynamic content and drip campaigns.
Inbound Content Marketing
Nobody likes to be interrupted, especially when they’re busy. With Mautic, you can implement an inbound marketing strategy that respects your contacts’ time and lets them engage with your product education content, at their own pace. Set up landing pages that “gate” high-value content such as eBooks, whitepapers and webinars behind progressive profiling forms that gather information about your lead as they download multiple pieces of content on your website.
Mautic CRM and Account Based Marketing
Especially for B2B companies with high-dollar value sales, it can take months or years before a lead turns into a customer. Through a tracking cookie, Mautic gives you insight into what topics your prospect researched about your product and how frequently on your website. With new Account Based Marketing (ABM) functionality introduced in Mautic 2.0, you can easily visualize influencers and decision makers at your target accounts, within the context of a Company.
Mautic has a built-in CRM, but you can also sync leads over to a third-party CRM such as Salesforce, HubSpot or SugarCRM for follow up once the lead has reached a certain lead score threshold, filled in a form or clicked on a link in an email. As a sales manager, you’ll save time with automated “new lead notifications” that will assign leads to a team member as soon as an opportunity arises. Another new feature introduced in Mautic 2.0 are Gmail and Outlook plugins for sending tracked emails on a one-to-one basis.
If you would like more ideas how Mautic can help you increase your leads and help your marketing and sales teams collaborate better, please don’t hesitate to contact us for a consultation. As a full-service marketing agency, we can also help you integrate marketing automation with other tactics such as SEO, PPC and social media. Our team is trained in HubSpot, Salesforce Pardot and Marketo if you use any of those solutions and want to evaluate Mautic as an alternative.
You can learn more about the benefits of Mautic with an in-depth comparison to other marketing automation platforms on our Mautic Marketing Automation page.