Attract & Convert Leads with Content Offers
Inbound leads cost 61% less than outbound generated leads. A marketing automation tool like Mautic is your ticket to influencing potential customers with buyer education content before they ever talk to a salesperson.
Let us help you:
- Build your email list with irresistible opt-in offers
- Drive traffic to your content with SEO/PPC
- Profile leads with frictionless web forms
- Nurture leads with automated follow-up emails
- Optimize landing pages for maximum conversion rates
It was a pleasure to work with Autoize. They completed their work on time and provided excellent communication throughout the project. I will likely hire them again in the future.
Q. What kind of content can you help me develop?
A. Depending on your type of business, such as whether you are B2C or B2B, we would suggest different content to help you engage your audience. Common formats for B2B include: Whitepapers, case studies and webinars. Common formats for B2C include: Buyers guides, email courses and ebooks.
Q. Should all of my content be gated?
Usually we recommend our clients to gate (i.e. require an email address for access) high-value pieces of content, such as PDFs and recorded webinars. You should certainly leave some content such as blog posts exposed for SEO purposes, to help Google understand your website’s target keywords. These pages will draw additional traffic to your website and convince people to opt-in to your list.
Q. What if my website presently has very little traffic?
A. To generate leads, you need qualified traffic – i.e. visitors who need your product or service. For clients whose websites are very new, we suggest kick-starting lead generation campaigns with a small budget for PPC advertising, which can include search, display & social media placements. If you have a large email list or following on Facebook, Twitter or LinkedIn, you can also leverage those audiences to test your content and messaging.