Mautic is an open-source marketing automation platform (MAP) which is free and far more flexible than proprietary MAPs such as HubSpot, Pardot and Marketo. But first, we wanted to explain “what is marketing automation” to the uninitiated.
WHAT IS MARKETING AUTOMATION?
Marketing automation tools extend your website, enabling you to drive traffic, capture visitors’ emails and nurture their interest until they become sales-ready leads. Marketing automation helps you coordinate marketing tactics such as email, paid advertising and webinars, in addition to facilitating your content marketing strategy.
The objective of content marketing is to educate buyers and gauge how strongly they intend to purchase your products or services. With marketing automation features like scoring and progressive profiling, you can easily target the right content, to the right lead, at the right time.
Compared to Google Analytics that only provides aggregate data, marketing automation gives you visitor-level data including what pages a user visited, what emails they opened, clicked and what content they downloaded. You can then assign point values to each of these actions, and place leads into segments based on which content they interacted with.
New to marketing automation? Get started with Mautic.
Mautic is best compared to WordPress, the open-source CMS that powers everything from personal blogs to the world’s largest websites. With WordPress.com, you host your blog on Automattic’s servers (hosted), or you can download WordPress from WordPress.org and install it on your own server (self-hosted).
Likewise, Mautic is a free and open-source marketing automation platform with hosted and self-hosted options. Either way, there is no monthly fee for the software beyond what you pay for hosting.
In fact, you can use Mautic in conjunction with WordPress for open-source marketing automation that sits on top of an open-source CMS. We are experts at integrating Mautic with WordPress, or any other CMS you may have for your corporate website. Contact us for a complete marketing website solution.
In the past, content management systems were primarily adopted by large enterprises and government due to their cost. Similarly, marketing automation platforms are used by less than 10% of businesses with under $500M in revenue (Raab Associates). The average plan with HubSpot, Pardot or Marketo costs $2000 – $4000/month. Even the standard plan with HubSpot costs $800/month with additional onboarding fees. If you store above 1,000 contacts, you also need to pay a monthly per-contact fee.
A robust marketing database can easily reach tens, or even hundreds of thousands of contacts. Why should you pay to reach your own leads? Besides, going with a SaaS provider leaves your data at the mercy of a third-party provider. Marketing automation is a significant investment with high switching costs. It isn’t always easy to export your lists, not to mention your forms, email templates and landing pages. That’s why we want to help you make the right decision for your business.
Considering a switch from another marketing automation platform? Contact us for more information.
Compare Marketing Automation
Monthly Software Cost for 1,000 Contacts
- HubSpot: $800/month + $3,000 one-time
- Salesforce Pardot: $1,000/month
- Marketo: $1,995/month
- Mautic: $0/month
Hosted Mautic (Cloud): Software-as-a-Service (SaaS) model like HubSpot, Pardot and Marketo. Pay a subscription fee based on the number of users and/or contacts stored. The service provider updates, secures and supports your instance of Mautic.
Self-Hosted Mautic: Host your own installation of Mautic on shared hosting, VPS, dedicated or a physical, on-premise server. You are responsible for updating, securing and troubleshooting your instance of Mautic.
Whether hosted or self-hosted Mautic is better for you depends on your business requirements. If you have limited IT capabilities, a hosted Mautic service can provide simplicity and peace-of-mind. Self-hosted Mautic is fully customizable, from where you want to store your data to what plug-ins you want to implement on your site. Contact us to discuss your options.
MAUTIC INTEGRATES WITH YOUR EXISTING MARKETING STACK
Chances are, your organization is already using a CRM or email marketing platform. Mautic supports over 20 integrations, letting you connect your marketing automation to tools you know and love, many which are free and open-source (FOSS).
Mautic has robust CRM and email capabilities built-in, yet integrates strongly with third-party solutions. With Mautic’s CRM integrations, you can set up automation triggers (e.g. form completed, points threshold) that sync sales-ready leads over to your CRM.
The email integrations let you a) set an external SMTP server to deliver Mautic emails or b) push Mautic contacts to a list on a standalone email platform.
Mautic integrations include:
- CMS: WordPress, Drupal, Joomla, Typo3, Concrete5
- CRM: Salesforce, SugarCRM, vTiger, HubSpot, Zoho CRM
- Email: Mandrill, SendGrid, Amazon SES, MailChimp, iContact
- Social: Facebook, Twitter, LinkedIn, Instagram, Google+
For more details what each Mautic integration can do, contact a Mautic consultant.
FEATURE-BY-FEATURE COMPARISON
| Mautic | Marketo | InfusionSoft | Hubspot | Pardot | Eloqua | |
|---|---|---|---|---|---|---|
| A/B Tests | ● | ● | ● | ● | ||
| Automated Drip Marketing | ● | ● | ● | ● | ● | ● |
| Email Marketing | ● | ● | ● | ● | ● | ● |
| CRM Integration | ● | ● | ● | ● | ● | ● |
| Event Management | ● | ● | ● | ● | ||
| Landing Page & Form Creator | ● | ● | ● | ● | ● | ● |
| Contact Analysis | ● | ● | ● | ● | ● | ● |
| Contact Management | ● | ● | ● | ● | ● | ● |
| Contact Scoring | ● | ● | ● | ● | ● | ● |
| List Management | ● | ● | ● | ● | ● | ● |
| Smart Contact Capture Forms | ● | ● | ● | ● | ● | |
| Social Media Integration | ● | ● | ● | ● | ||
| Web Activity Monitoring | ● | ● | ● | ● | ● | ● |
| CMS Integration | ● | |||||
| Multiple Email Service Providers | ● | |||||
| eCommerce Integration | ● | ● | ||||
| Self-Hosted Landing Pages | ● | |||||
| Self-Hosted Software | ● | |||||
| Price Range | $0 | $895/month – $3,295+/month | $199/month – $379/month | $200/month – $2,400+/month | $1,000/month – $3,000+/month | $2,000/month – $3,000+/month |
| Setup & Training Fees | $0 | $0 | $2,000 | $500 – $2,000 | $0 | $2,500 |
| Limiting Factor | None | Number of Contacts | Number of Contacts | Number of Contacts | Number of Contacts | Number of Contacts |
Source: Mautic.org
